A franchise site is starkly different from the “normal” site template. With a perceived normal site, users are generally directed to do different things under a single umbrella. It could be buying a product. It could be creating an account, messaging other users, or building a sales page.
There may be different pieces, but the unifying goal is the same for all visitors who come to the site. Wal-mart.com is not trying to make self-created landing pages or create a platform for uploading videos. Visitors buy things. That’s the end of the task list.
Franchise Sites Have Two Sides
Franchise sites have to appease two dramatically different audiences. The first is the customer looking to learn about the franchise as a customer. This means learning about the company and their services. But, an entirely different kind of visitor needs entirely different information. He or she needs information on how to run their franchise. They need details about the business that has little to do with being a buying customer. They are the business.
The Creation of a CMS Works for Franchise Sites
How do designers work around these two seemingly opposing audiences? They do so by creating a CMS, formerly known as a content management system. A CMS keeps the information relevant to each “audience” entirely separate. Customers can come for the product details. Franchise owners can come to review their account, order material, utilize resources, and more.
WordPress is an incredibly effective tool for the utilization of CMS strategies. Designers are using wordpress for franchise websites. Users are able to have specific control over entirely different systems and functionalities of their website. Users can develop hierarchies. They can allow franchise owners some amount of back-end access by giving them limited admin accessibility. With this feature, they can announce updates, pull resources, and do other tasks related to franchise management.
All of these features are protected from the traditional web access users who only want information on the business. A CMS is a brilliant way to separate two areas of a website. They remain isolated from one another, while owners can navigate them as needed and without interference.